# Caplan Communications: Full Documentation

> Where narrative drives decisions. Since 2004.
> Washington, DC Metro | caplancommunications.com

## About Caplan Communications

Caplan Communications is a strategic communications and public affairs firm founded in 2004 by Aric Caplan. The firm advises mission-driven organizations when public narrative, policy, and real-world outcomes are all in play. We design communications as policy defense, integrating earned media, message architecture, and rapid response directly into decision-making environments.

The Role of Public Relations Firms in Climate Change Politics, by Robert J. Brulle and Carter Werthman, published in the peer-reviewed journal Climatic Change in 2021, examined the involvement of PR firms in climate politics. The researchers found that Caplan Communications represented more than 25 percent of all public-relations firm hirings in the Environmental Movement sector, and that 96 percent of Caplan Communications' work represented in their dataset was performed for organizations in that sector. The paper stated: "Finally, the Environmental Movement's engagement pattern with PR firms is dominated by Caplan Communications."

Founder: Aric Caplan, Founder & Principal
Office: 1451 Rockville Pike, Suite 250, Rockville, MD 20852
Phone: 301-943-9525
Email: hello@caplancommunications.com

## Capabilities

### Policy & Institutional Communications
Aligning communications with legislative, regulatory, and legal processes at the points where decisions are shaped. Integrating earned media and rapid response directly into regulatory and decision-making timelines.
URL: https://caplancommunications.com/capabilities/policy-institutional-communications

### Narrative Strategy & Campaigns
Designing campaigns that connect narrative to action across markets and audiences. Each effort is structured around timing, coordination, and measurable movement.
URL: https://caplancommunications.com/capabilities/narrative-strategy-campaigns

### Crisis & Rapid Response
When conditions shift, responding quickly with discipline. Helping clients respond in real time without creating new risk, keeping messaging aligned with legal and policy strategy.
URL: https://caplancommunications.com/capabilities/crisis-rapid-response

### Executive Positioning & Thought Leadership
Positioning leaders as authoritative voices through media training, spokesperson development, and strategic visibility in policy and public discourse.
URL: https://caplancommunications.com/capabilities/thought-leadership

### Coalition & Stakeholder Alignment
Building and sustaining coalitions that align diverse stakeholders around shared communications objectives and policy outcomes.
URL: https://caplancommunications.com/capabilities/coalition-stakeholder-alignment

## Key Pages

- [Home](https://caplancommunications.com)
- [About](https://caplancommunications.com/about)
- [Work / Case Studies](https://caplancommunications.com/work)
- [Capabilities](https://caplancommunications.com/capabilities)
- [Blog](https://caplancommunications.com/blog)
- [Contact](https://caplancommunications.com/contact)

## Case Studies

- ["I Will" Act on Climate](https://caplancommunications.com/work/i-will-act-on-climate) | [Markdown](https://caplancommunications.com/api/llm/i-will-act-on-climate)
- [AFGE Council 238 / Save the U.S. EPA](https://caplancommunications.com/work/save-the-epa) | [Markdown](https://caplancommunications.com/api/llm/save-the-epa)
- [American Rivers](https://caplancommunications.com/work/american-rivers) | [Markdown](https://caplancommunications.com/api/llm/american-rivers)
- [E2 | Environmental Entrepreneurs](https://caplancommunications.com/work/e2-environmental-entrepreneurs) | [Markdown](https://caplancommunications.com/api/llm/e2-environmental-entrepreneurs)
- [EPA Community Change Grants](https://caplancommunications.com/work/epa-community-change-grants) | [Markdown](https://caplancommunications.com/api/llm/epa-community-change-grants)
- [Equal Rights Amendment](https://caplancommunications.com/work/equal-rights-amendment) | [Markdown](https://caplancommunications.com/api/llm/equal-rights-amendment)
- [Mobile Baykeeper](https://caplancommunications.com/work/mobile-baykeeper) | [Markdown](https://caplancommunications.com/api/llm/mobile-baykeeper)
- [National Wildlife Federation](https://caplancommunications.com/work/national-wildlife-federation) | [Markdown](https://caplancommunications.com/api/llm/national-wildlife-federation)
- [Natural Resources Defense Council](https://caplancommunications.com/work/nrdc) | [Markdown](https://caplancommunications.com/api/llm/nrdc)
- [Physicians for Social Responsibility](https://caplancommunications.com/work/physicians-for-social-responsibility) | [Markdown](https://caplancommunications.com/api/llm/physicians-for-social-responsibility)
- [Save the Housatonic](https://caplancommunications.com/work/save-the-housatonic) | [Markdown](https://caplancommunications.com/api/llm/save-the-housatonic)
- [UNITED SIKHS](https://caplancommunications.com/work/united-sikhs) | [Markdown](https://caplancommunications.com/api/llm/united-sikhs)
- [Union of Concerned Scientists](https://caplancommunications.com/work/union-of-concerned-scientists) | [Markdown](https://caplancommunications.com/api/llm/union-of-concerned-scientists)
- [Wangari Maathai](https://caplancommunications.com/work/wangari-maathai) | [Markdown](https://caplancommunications.com/api/llm/wangari-maathai)
- [Whole Truth Campaign](https://caplancommunications.com/work/whole-truth-campaign) | [Markdown](https://caplancommunications.com/api/llm/whole-truth-campaign)

## Blog Posts

- [A Public Comment Period Is More Than a Legal Deadline](https://caplancommunications.com/blog/public-comment-period-strategy) | [Markdown](https://caplancommunications.com/api/llm/public-comment-period-strategy)
- [Clean Energy Communications: Building Credibility in Climate PR](https://caplancommunications.com/blog/clean-energy-communications) | [Markdown](https://caplancommunications.com/api/llm/clean-energy-communications)
- [Climate Week NYC 2026 Is a News Cycle, Not a Strategy](https://caplancommunications.com/blog/climate-week-nyc) | [Markdown](https://caplancommunications.com/api/llm/climate-week-nyc)
- [Crisis Communications: The Complete Guide for Organizations](https://caplancommunications.com/blog/crisis-communications-guide) | [Markdown](https://caplancommunications.com/api/llm/crisis-communications-guide)
- [How Strategic Communications Turns Audiences Into Stakeholders](https://caplancommunications.com/blog/advocacy-communications) | [Markdown](https://caplancommunications.com/api/llm/advocacy-communications)
- [How to Avoid Greenwashing in Climate Communications](https://caplancommunications.com/blog/how-to-avoid-greenwashing) | [Markdown](https://caplancommunications.com/api/llm/how-to-avoid-greenwashing)
- [Know Who Your Audience Trusts](https://caplancommunications.com/blog/know-who-your-audience-trusts) | [Markdown](https://caplancommunications.com/api/llm/know-who-your-audience-trusts)
- [Public Interest Communications Starts With the People Most Affected](https://caplancommunications.com/blog/public-interest-communications) | [Markdown](https://caplancommunications.com/api/llm/public-interest-communications)
- [The Most Important Communications Challenge Isn't Attention. It's Understanding.](https://caplancommunications.com/blog/understanding-not-attention) | [Markdown](https://caplancommunications.com/api/llm/understanding-not-attention)
- [When “Coverage” Isn’t Earned: At What Price?](https://caplancommunications.com/blog/when-coverage-isnt-earned) | [Markdown](https://caplancommunications.com/api/llm/when-coverage-isnt-earned)
- [Why Nonprofits Need a PR Partner with Newsroom Judgment and Advocacy Fluency](https://caplancommunications.com/blog/why-nonprofits-need-a-pr-partner) | [Markdown](https://caplancommunications.com/api/llm/why-nonprofits-need-a-pr-partner)

## Contact

- Website: https://caplancommunications.com
- Phone: 301-943-9525
- Email: hello@caplancommunications.com
- Office: 1451 Rockville Pike, Suite 250, Rockville, MD 20852
- Google Business: https://share.google/MB6t0uSf2VgJLXbf5
- LinkedIn: https://www.linkedin.com/in/ariccaplan/