# Caplan Communications

> See also: [Full documentation](https://caplancommunications.com/llms-full.txt)

> Where narrative drives decisions. Since 2004.
> Washington, DC Metro | caplancommunications.com

## About

Caplan Communications advises mission-driven organizations when public narrative, policy, and real-world outcomes are all in play. We design communications as policy defense, integrating earned media, message architecture, and rapid response directly into decision-making environments.

Founder: Aric Caplan, Founder & Principal

## Capabilities

- **Policy & Institutional Communications**: Aligning communications with legislative, regulatory, and legal processes
- **Narrative Strategy & Campaigns**: Designing campaigns that connect narrative to action across markets and audiences
- **Crisis & Rapid Response**: Responding quickly with discipline when conditions shift
- **Thought Leadership**: Positioning leaders as authoritative voices in policy and public discourse
- **Coalition & Stakeholder Alignment**: Building coalitions around shared communications objectives

## Key Pages

- [About](https://caplancommunications.com/about): Firm background, values, client roster
- [Capabilities](https://caplancommunications.com/capabilities): Full service descriptions
- [Work](https://caplancommunications.com/work): Case studies
- [Blog](https://caplancommunications.com/blog): Perspectives on strategic communications
- [Contact](https://caplancommunications.com/contact): Inquiry form, office location

## Content

Each piece of content below is available in markdown at /api/llm/{slug}

### Case Studies

- ["I Will" Act on Climate](https://caplancommunications.com/work/i-will-act-on-climate) _(Climate Action)_ | [Markdown](https://caplancommunications.com/api/llm/i-will-act-on-climate)
  How a 30-state climate campaign reached new audiences by localizing the message through trusted voices tied to jobs, health, and livelihoods.
- [AFGE Council 238 / Save the U.S. EPA](https://caplancommunications.com/work/save-the-epa) _(Environmental Protection)_ | [Markdown](https://caplancommunications.com/api/llm/save-the-epa)
  How AFGE Council 238 reframed attacks on EPA union scientists as a threat to public health and institutional integrity, and moved the press.
- [American Rivers](https://caplancommunications.com/work/american-rivers) _(Environmental Justice)_ | [Markdown](https://caplancommunications.com/api/llm/american-rivers)
  How American Rivers turned its "America's Most Endangered Rivers" report into a national policy lever that mobilized action at decisive moments.
- [E2 | Environmental Entrepreneurs](https://caplancommunications.com/work/e2-environmental-entrepreneurs) _(Clean Energy Now)_ | [Markdown](https://caplancommunications.com/api/llm/e2-environmental-entrepreneurs)
  How E2 repositioned climate action from environmental cost to economic imperative, reframing clean energy as a driver of growth and competitiveness.
- [EPA Community Change Grants](https://caplancommunications.com/work/epa-community-change-grants) _(Environmental Justice)_ | [Markdown](https://caplancommunications.com/api/llm/epa-community-change-grants)
  How Caplan Communications embedded community voice inside federal EPA grant processes, turning engagement into tangible policy outcomes.
- [Equal Rights Amendment](https://caplancommunications.com/work/equal-rights-amendment) _(Gender Equality)_ | [Markdown](https://caplancommunications.com/api/llm/equal-rights-amendment)
  How a decades-long effort for constitutional gender equality built national momentum, secured state ratification, and moved the ERA into reality.
- [Mobile Baykeeper](https://caplancommunications.com/work/mobile-baykeeper) _(Environmental Justice)_ | [Markdown](https://caplancommunications.com/api/llm/mobile-baykeeper)
  How Mobile Baykeeper became a national authority during the 87-day Deepwater Horizon crisis, grounding coverage in frontline community impact.
- [National Wildlife Federation](https://caplancommunications.com/work/national-wildlife-federation) _(Conservation)_ | [Markdown](https://caplancommunications.com/api/llm/national-wildlife-federation)
  How the National Wildlife Federation defended the Clean Water Act, public lands, and outdoor economies against coordinated regulatory rollbacks.
- [Natural Resources Defense Council](https://caplancommunications.com/work/nrdc) _(Climate Action)_ | [Markdown](https://caplancommunications.com/api/llm/nrdc)
  How NRDC defended the scientific and legal foundation of EPA climate authority during a pivotal Supreme Court decision on greenhouse gas regulation.
- [Physicians for Social Responsibility](https://caplancommunications.com/work/physicians-for-social-responsibility) _(Public Health)_ | [Markdown](https://caplancommunications.com/api/llm/physicians-for-social-responsibility)
  How PSR reframed environmental risk as a direct public health crisis, positioning physicians as the authority on climate and nuclear threats.
- [Save the Housatonic](https://caplancommunications.com/work/save-the-housatonic) _(Environmental Justice)_ | [Markdown](https://caplancommunications.com/api/llm/save-the-housatonic)
  How a local Housatonic River cleanup fight became a national environmental-justice campaign about who bears the cost of decades of pollution.
- [UNITED SIKHS](https://caplancommunications.com/work/united-sikhs) _(Civil Rights)_ | [Markdown](https://caplancommunications.com/api/llm/united-sikhs)
  How UNITED SIKHS exposed a due-process failure in CDL enforcement and reframed immigrant drivers as essential workers, not regulatory risks.
- [Union of Concerned Scientists](https://caplancommunications.com/work/union-of-concerned-scientists) _(Scientific Integrity)_ | [Markdown](https://caplancommunications.com/api/llm/union-of-concerned-scientists)
  How Union of Concerned Scientists turned climate risk into lived reality through "Danger Season", a frame that reshaped extreme weather coverage.
- [Wangari Maathai](https://caplancommunications.com/work/wangari-maathai) _(Sustainability)_ | [Markdown](https://caplancommunications.com/api/llm/wangari-maathai)
  How Nobel laureate Wangari Maathai's global authority was translated into U.S. policy urgency, connecting women's leadership to climate action.
- [Whole Truth Campaign](https://caplancommunications.com/work/whole-truth-campaign) _(Environmental Justice)_ | [Markdown](https://caplancommunications.com/api/llm/whole-truth-campaign)
  How the Whole Truth Campaign reframed the Exxon Valdez spill from settled history to live accountability as the Supreme Court weighed $2.5B damages.

### Blog Posts

- [A Public Comment Period Is More Than a Legal Deadline](https://caplancommunications.com/blog/public-comment-period-strategy) | [Markdown](https://caplancommunications.com/api/llm/public-comment-period-strategy)
  A public comment period strategy treats the filing window as a communications campaign: contest the framing, reach the movable middle, and start early.
- [Clean Energy Communications: Building Credibility in Climate PR](https://caplancommunications.com/blog/clean-energy-communications) | [Markdown](https://caplancommunications.com/api/llm/clean-energy-communications)
  Clean energy communications earns credibility through verifiable, concrete stakes, not green enthusiasm. A practitioner's view on climate PR that lands.
- [Crisis Communications: The Complete Guide for Organizations](https://caplancommunications.com/blog/crisis-communications-guide) | [Markdown](https://caplancommunications.com/api/llm/crisis-communications-guide)
  Crisis communications is how organizations protect credibility under pressure. A practitioner's guide covering plans, earned media, and real examples.
- [How Strategic Communications Turns Audiences Into Stakeholders](https://caplancommunications.com/blog/advocacy-communications) | [Markdown](https://caplancommunications.com/api/llm/advocacy-communications)
  Advocacy communications turns audiences into stakeholders: helping people see how a decision reaches their water, health, and work, then giving them a way to act.
- [How to Avoid Greenwashing in Climate Communications](https://caplancommunications.com/blog/how-to-avoid-greenwashing) | [Markdown](https://caplancommunications.com/api/llm/how-to-avoid-greenwashing)
  How to avoid greenwashing in climate communications: make every public claim match conduct you can document. A practitioner's four-question test.
- [Know Who Your Audience Trusts](https://caplancommunications.com/blog/know-who-your-audience-trusts) | [Markdown](https://caplancommunications.com/api/llm/know-who-your-audience-trusts)
  Trusted messengers decide whether a campaign lands. Aric Caplan on choosing the voices audiences believe, from physicians to the people living the issue.
- [Public Interest Communications Starts With the People Most Affected](https://caplancommunications.com/blog/public-interest-communications) | [Markdown](https://caplancommunications.com/api/llm/public-interest-communications)
  Public interest communications earns trust when the people living the reality shape the work: listen early, recognize existing leadership, name the stakes.
- [The Most Important Communications Challenge Isn't Attention. It's Understanding.](https://caplancommunications.com/blog/understanding-not-attention) | [Markdown](https://caplancommunications.com/api/llm/understanding-not-attention)
  Policy communications is the work of making a complex issue understood before others define it, shown through a fight over immigrant truck drivers' licenses.
- [Why Nonprofits Need a PR Partner with Newsroom Judgment and Advocacy Fluency](https://caplancommunications.com/blog/why-nonprofits-need-a-pr-partner) | [Markdown](https://caplancommunications.com/api/llm/why-nonprofits-need-a-pr-partner)
  Visibility is not a communications strategy. Nonprofits in policy, climate, and advocacy work need a PR partner with newsroom judgment and advocacy fluency.

## Contact

- Website: https://caplancommunications.com
- Phone: 301-943-9525
- Email: hello@caplancommunications.com
- Office: 1451 Rockville Pike, Suite 250, Rockville, MD 20852
- Google Business: https://share.google/MB6t0uSf2VgJLXbf5
- LinkedIn: https://www.linkedin.com/in/ariccaplan/