Selected Work
Campaigns that drive decisions.
Caplan Communications works at the intersection of policy, public understanding, and decision-making, where narrative and timing shape not just visibility, but outcomes.
UNITED SIKHS
Exposing a due-process failure in CDL enforcement, and repositioning immigrant drivers as essential workers, not regulatory risks.
AFGE Council 238 / Save the U.S. EPA
Reframing attacks on union members working as EPA scientists and engineers, this campaign exposed a threat not only to public health and scientific integrity.
Save the Housatonic
Reframing a technical cleanup into an environmental-justice fight over who bears the cost of decades of industrial pollution.
Equal Rights Amendment
Aligning national momentum with a legislative breakthrough, helping convert a decades-long effort into constitutional action.
National Wildlife Federation
Defending the Clean Water Act, public lands, and outdoor economies by reframing regulatory rollbacks as direct threats to water, access, and livelihoods.
American Rivers
Transforming an annual report into a national policy lever, mobilizing action at decisive moments for rivers and regional economies.
Union of Concerned Scientists
Turning climate risk into immediate, lived reality through "Danger Season", a frame that reshaped how extreme weather is understood.
E2 | Environmental Entrepreneurs
Shifting climate from environmental cost to economic strategy, positioning clean energy as a driver of growth, investment, and competitiveness.
Natural Resources Defense Council
Defending the scientific and legal foundation of EPA climate authority, positioning communications as part of active policy defense.
Mobile Baykeeper
Reframing the Deepwater Horizon crisis through a frontline organization, grounding national coverage in community impact and accountability, not corporate or federal narrative.
Wangari Maathai
Translating a Nobel laureate’s global authority into U.S.-relevant narrative, connecting environmental justice, women’s leadership, and democratic resilience to domestic policy urgency.
"I Will" Act on Climate
Reframing climate action from a policy-circle cause to a community-level priority, localizing a 30-state campaign through trusted voices tied to jobs, health, and economic stability.
Whole Truth Campaign
Reframing the Exxon Valdez spill from settled history to live accountability, countering false closure narratives as the Supreme Court weighed $2.5 billion in punitive damages.
Physicians for Social Responsibility
Shifting environmental risk from abstract policy debate to immediate public health reality, positioning physicians as the authority on climate and nuclear consequence.
EPA Community Change Grants
Embedding communications inside federal grant and decision-making processes, so community voice shapes outcomes, not just participation.